This work was performed while I was at Lessard Design. I was the lead User experience and visual designer for this project.

Lessard Design is an architecture and planning firm based in metro Washington DC. Their old website is not visually appealing and it lacks of information architecture which prevents target audience locating information easily and quickly. For example, if I want to search for the projects that are custom single family homes located in Mid-Atlantic area, I have to go through each single family projects because there is no project filter function.

By identifying a list of problems, the new responsive website aims to be user-friendly with simple user interaction, easy navigation and font consistency and hierarchy. I'm the lead designer and I worked with an outsourced developer on the front-end, back-end development and whole launching process.

KEYWORDS

• International
• Grand-looking
• Clean

AUDIENCE

Builders & Real Estate clients

PROCESS

Empathize > Ideation > Wireframe > Conceptual Interactive Prototype > Visual Comps

Concept Wireframes

High-Fidelity Mockups